Informa’s Mobile Device and the User Experience conference was held in London on the 10th – 12th of November, 2008. It was a gathering of some of the world’s most influential mobile usability leaders. My talk was about the strengths and challenges of the iPhone. It’s noted for it’s sexy animation, but there are also some glaring user interface inconsistencies, such as how the Back button is sometimes present, sometimes not–and it appears in different places on the screen. The pinch and stretch gestures are super fun for the first few weeks of iPhone ownership, but they become tiresome after a while. Further, some logical features just aren’t available when one expects them to be, such as editing a contact after viewing it from within the Favourites. On the other hand, the Application Store is a brilliant innovation, which is inspiring a whole new generation of mobile software.
iPhone Strengths and Competitive Opportunities